Jun 23, 2020
I loved having the chance to sit and talk with Andy and I think you will get great value out of this podcast episode too!
During this conversation with Andy Crestodina of Orbit Solutions
Media, we had the chance to discuss the following:
Generating Leads vs. The Sale
Best practices for lead generation with content marketing
Whether B2B and B2C need to have different strategies
I reference his book during this episode several times. If you want to get your own copy, you can do so by clicking here: >> https://www.amazon.com/Content-Chemistry-Illustrated-Handbook-Marketing/dp/0988336499/ref=dp_ob_title_bk
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago.
Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics.