Feb 23, 2021
I often think back to a conversation I had with someone who was interested in working with me. She was very direct and asked me, 'Heather, why should I work with you?' In that moment, I was caught off guard but tried to give her the best answer that I could. Long story short, we did not end up working together because I could not communicate well why this lady needed to work with me.
And so - I'm here to tell you today - you NEED to be able to tell someone WHY they should do business with you. AND, you need to be able to communicate that easily, off the top of your head, to anyone who asks - whether in person or online.
Think about why you are different, what sets you apart, what gap do you fill in the industry and then figure out how to effectively and easily communicate that.
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